Last Updated: 21 May, 2025

Effective Date: 21 May, 2025

Aura AI Technologies, Inc. ("AuraAI," "we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Aura-AI application and its associated services (collectively, the "Services").

We encourage you to read this policy carefully to understand how we handle your data and what rights you have.

Updates to This Privacy Policy

We may modify this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or service enhancements. If we make material changes, we will:

• Update the “Last Updated” date.
• Notify you through email or in-app notifications (where applicable).
   

Continued use of the Services after changes constitutes acceptance of the revised Privacy Policy.

Information We Collect

a. Information You Provide

We collect personal data that you voluntarily provide, including:

• Account creation: Name, email ID, phone number, educational level, and preferences.
   
• Transactions: Payment information for subscriptions, courses, or in-app purchases.
   
• User-generated content: Notes, messages, questions, feedback.
   
• Support queries: Information submitted via contact forms or customer service interactions.
   

b. Automatically Collected Information

When you use our services, we automatically collect:

• Usage data: Features used, time spent, session duration, test results.
   
• Device data: Device type, operating system, unique identifiers, IP address to prevent misuse of your account.
   
• Crash logs and performance data to improve the app’s reliability.
   
• Cookies and tracking data (See Section 4).
   

c. Third-Party Sources

We may receive information from:

• Payment processors for validating transactions.
• Authentication providers (e.g., Google, Apple) if used for login.
• Analytics partners (e.g., Firebase, Mixpanel) to optimize performance and learning outcomes.
   

3. How We Use Your Information

Your information is used to:

• Provide, personalize, and improve the Services.
• Process payments and manage subscriptions.
• Deliver recommendations and insights.
• Communicate updates, promotions.
• Monitor usage trends and fix bugs or technical issues.
• Comply with legal requirements and prevent abuse or fraud.
   

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Store your login status and preferences.
• Analyze user engagement.
• Display personalized content and offers.
   

Note: You can control tracking permissions in your device settings. Disabling these may limit some features.

5. Sharing Your Information

We do not sell your personal information. However, we may share data with:

a. Service Providers

For:

• Hosting and infrastructure.
• Payment processing.
• Analytics and crash reporting.
• Customer support tools.
   

b. Legal and Compliance

We may disclose information:

• To comply with laws and lawful requests by public authorities.
   
• In connection with legal proceedings.
   
• To protect rights, users, or public safety.
   

c. Business Transfers

In case of a merger, acquisition, or restructuring, user data may be transferred as part of business assets.

6. Data Retention

We retain your data as long as:

• Your account is active, or
• It is necessary to fulfill our business purposes or legal obligations.
  
  When no longer needed, data is deleted or anonymized securely.

7. Data Security

We implement industry-standard security measures (e.g., encryption, access controls) to protect your data. However, no system is completely secure.

Please contact us at support@aurait.ai if you suspect unauthorized access to your account.

8. Your Rights and Choices

You have the right to:

• Access: View the data we hold about you.
• Correction: Update incorrect or outdated info.
• Deletion: Request removal of your data.
• Opt-Out: Unsubscribe from marketing communications.

To exercise these rights, contact us at support@aurait.ai.

9. Information for Indian Users

We are committed to complying with applicable Indian data protection principles, including:

• The Digital Personal Data Protection Act, 2023 (DPDP).
• The Information Technology Act, 2000, and associated rules.
   

b. Rights Under Indian Law

Indian users may request:

• Access to and correction of personal data.
• Voluntary data deletion. 
• Opt-out of non-essential marketing messages. 

We review such requests in line with our legal obligations and service policies.

10. Contact Us

For privacy-related questions or to exercise your data rights, contact us:

Aura AI Technologies, Inc.
📧 Email: support@aurait.ai

11. Governing Law

This Privacy Policy is governed by Indian laws, and any disputes will be subject to the exclusive jurisdiction of Indian Courts.